Tuesday, July 12, 2011

How One Company is Taming Big Data With Visualizations

On my visit to Seattle last month, I visited the office of data visualization company Tableau. As more and more data gets uploaded to the Web, it needs to be analyzed and made sense of. Data visualization is one of the most effective ways of doing this and Tableau is a leading company in this field. I sat down with Ellie Fields, Director of Product Marketing at Tableau Software, to find out how data visualizations are changing the way people are consuming information on the Web.
Tableau's vision is to "see and understand the world's data." The company has carved out a particular niche with media organizations, who use Tableau software to enable their readers to play with data in interactive way - for example customizing charts.

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