Forbes: Improving Decision Making in the World of Big Data

Christopher Frank, Contributor

Fearlessly tackling analytic issues to improve decision making.

+ Follow on Forbes

CMO NETWORK

 

|

 

3/25/2012 @ 11:42AM |980 views

Improving Decision Making in the World of Big Data

+ Comment now

‘Big Data’ is having its 15-minutes of fame. It is the hot term referring to the increasingly large datasets of information being amassed as a result of our social, mobile, and digital world. In the past 12-months, the use of the term in the U.S. has increased 1,211% on the internet.

Lack of data is not the issue. Lack of strategy is.



IBM estimates that every day 2.5 quintillion bytes of data are created – so much that 90% of the data in the world today has been created in the last two years. It is mind-boggling. The irony is we have more information available, but we feel less informed.

Read more.....